The outcome
Built to carry into the next research cycle.
A living research library that keeps pace with product launches, packaging changes, and new positioning—not a one-time audit in a forgotten folder.
Keep research fresh
Refresh the research without starting over.
Run a competitor collection on demand or put eligible plans on a schedule. PMM Tools reuses fresh work where it can and produces a new canonical set of captures.
In the product
Know the day their pricing changed.
Each refresh keeps the earlier capture. Compare any two and the changed lines stand out, with the dates on both sides.
What it does
Designed around the research artifact.
01
Refresh the same collection
The URLs you curated survive between runs. A refresh produces new captures without resetting your research decisions.
02
Find newly published pages
Discovery can revisit the competitor site and surface changes in navigation, footers, and sitemaps for review.
03
Reuse work that is still fresh
Runs are designed to reuse valid phase output instead of repeating every expensive step simply because a new run started.
The workflow
Simple enough to repeat.
Step 1
Choose an on-demand or supported scheduled cadence
Step 2
Refresh and rediscover the collection
Step 3
Use the latest canonical captures
Step by step, with screenshots: Refresh captures and monitor competitor website changes
Build from evidence
Put current competitor evidence inside your next working session.
PMM Tools keeps the collection, captures, and delivery path connected from the first domain through every refresh.