The outcome
Built to carry into the next research cycle.
A living competitor record your next launch, brief, or positioning project can pick up without rebuilding the research folder.
Track your competitors
A competitor tracker that keeps one durable record per company.
Keep the domain, curated URL collection, capture history, runs, and latest source files together. The research survives the project that created it.
In the product
Every page lands in a research category.
Pricing, comparisons, product pages and customer proof are sorted for you. Noise like careers stays out of the collection, and your decisions carry forward.
What it does
Designed around the research artifact.
01
One record per competitor
Keep the company, primary domain, URL collection, run history, and current captures connected instead of spreading them across tabs and folders.
02
Curate the pages you care about
Include or exclude individual URLs. Your decisions stay attached to the competitor and carry forward into the next run.
03
Add evidence from anywhere
Bring in a page manually, from the browser extension, or over MCP—even when the useful evidence lives on a third-party domain.
The workflow
Simple enough to repeat.
Step 1
Create or choose a competitor
Step 2
Review its URL collection
Step 3
Return to the same record for every research cycle
Step by step, with screenshots: Refresh captures and monitor competitor website changes
Build from evidence
Put current competitor evidence inside your next working session.
PMM Tools keeps the collection, captures, and delivery path connected from the first domain through every refresh.